The problem
The firm had no up-to-date online presence, missing opportunities to capture organic requests from private clients and public administration. Quick-fix options (Wix/WordPress templates) would have introduced rising monthly costs, third-party plugin dependencies, and a mediocre performance baseline that would have hurt indexing and accessibility ratings, the very dimensions a PA-facing firm needs to keep high.
The approach
- Static-first modern stack to guarantee a strong PageSpeed baseline out of the box, with accessibility and best-practices audits passing across mobile and desktop.
- Hosted on the proprietary platform baseline: predictable cost, no monthly markup from template marketplaces, same hardening posture as the rest of the portfolio.
- Contact form integrated with transactional email so no organic request is lost.
- Minimal CMS for editorial autonomy, so the firm can update content without a developer in the loop.
- Indexing and meta tags curated for the local queries relevant to the firm's services.
The result (at launch)
- PageSpeed Insights: 100/100 on Accessibility and Best Practices both on mobile and desktop. Desktop Performance 100/100, mobile 87. SEO 92 across both.
- Site live and indexed on the target domain.
- Contact form operational, transactional email validated end-to-end.
- Marginal management cost, integrated into the proprietary infrastructure.
- Ready to receive organic traffic as the local presence consolidates.
This is a recent launch, and we report the data we have at launch, not invented downstream KPIs. The lasting value is the technical baseline: green audits where they matter most for a PA-facing firm, predictable hosting, content updatable in-house.