The problem
The agency needed an up-to-date, comprehensive database of Amazon sellers active on the Italian market to feed its commercial funnel. Existing data providers were expensive, stale, or incomplete. The brief was to build a lead extraction engine able to derive records directly from public sources, run at scale, and be monetizable as a standalone SaaS for go-to-market.
The approach
- Sustained-throughput extraction engine built around an async queue architecture: long-running jobs do not block the UX, and the system maintains a sustained extraction rate of around 50 leads per second.
- In-line deduplication and enrichment during extraction, so the database stays clean and the records are immediately useful in the funnel.
- Subscription pricing wired end-to-end via Stripe, ready to gate the product for paying users at launch.
- Self-service onboarding on the public frontend at finderlead.com, designed to convert visitors into trial signups without manual steps.
- Pipeline portable across markets: the same architecture can be repointed to a new country with limited marginal effort.
- Hosted on the proprietary platform baseline with the same hardening posture as the rest of the portfolio.
The result
- Italian market mapped: around 200,000 active Amazon sellers extracted, exhausting the target base.
- Engine ready for new markets: extending to a new country is an incremental rollout, not a greenfield rebuild.
- Stripe billing configured: the product is technically ready for the launch marketing campaign.
- Predictable operations on the proprietary platform baseline.
FinderLead today powers the agency's lead-gen funnel and is positioned as a standalone SaaS for the next phase of growth.